• Jennifer Lopez took off all her makeup for fans so she can demonstrate the steps in her JLo Beauty skincare routine.
  • In the video, she showcased the brand’s facewash, serum, and moisturizer.

    Despite the fact that Jennifer Lopez dazzled our collective socks off for her televised New Year’s Rockin’ Eve performance last weekend, she decided to give us yet another reason to obsess over her. After taking the stage, J.Lo gave her fans a little treat via Instagram by posting a video of her taking off all of her stage makeup and dropping her skincare routine IN FULL (!!!) to promote her new skincare line, JLo Beauty.

    “We’re fresh-faced for 2021 after yesterday’s #WashAway2020 event. I cannot believe that @jlobeauty is available now 🤗🎉✨ ,” she wrote on Instagram. “It’s been years in the making and it’s finally here. We’ve spent hundreds of rounds of testing products and formulations…all to make sure we created the perfect products for YOU to get THAT GLOW!!! ✨✨✨ I am so proud of what we came up with and I know you’re going to love it. We’re JUST GETTING STARTED!!!!”

    First, J.Lo started off by removing her makeup with That Hit Single Gel Cleanser, a pearlescent formula that “leaves you with a little bit of a glow when you’re done,” according to J.Lo. The proof is literally in the pudding:


    After washing her face, J.Lo then followed up with That JLo Glow serum, which she explained the extensive process behind getting the product’s formulation juuuuuust right. “I sent this formula back maybe 20 times to make sure it had a tightening and an instant glow effect,” she said.

    After applying the serum, J.Lo’s skin was dazzling like a diamond, which ties into her brand’s overall goal. “I have more glow bare skin than I did when I had the makeup on. And this is my mission with JLo Beauty to make you feel beautiful in your own skin. When it’s just you. Not when you have to put on fillers and filters and all this stuff that we do on social media to feel beautiful. This is where you want to feel the most beautiful.”

    Do you SEE that beautiful sheen???


    BRB, gonna spend my entire savings so I can recreate J.Lo’s skincare routine!

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