The Weeknd is just days away from his Super Bowl halftime performance, and apparently he spent serious money making sure it’s perfect. And by that I mean he spent $7 million. Speaking to Billboard, The Weeknd said, “We’ve been really focusing on dialing in on the fans at home and making performances a cinematic experience, and we want to do that with the Super Bowl.”

Meanwhile, his manager Wassim “Sal” Slaiby said The Weeknd dropped $7 million of his own money to “make this halftime show be what he envisioned”—though he also confirmed the organizers are covering the usual production costs.

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In case you’re confused about how halftime production costs even work (same), here’s the deal: the Super Bowl is unusual in that it *doesn’t* pay its artists to perform. To quote an NFL spokesperson who chatted with Forbes: “We do not pay the artists. We cover expenses and production costs.”

WHY, you ask? Because apparently the Super Bowl is such a massive platform that artists make millions in post-show streams. Last year, Spotify said Jennifer Lopez’s streams soared by 335 percent afterwards.

Production costs covered by organizers can reportedly run up to $10 million, so it’s pretty huge that The Weeknd threw down an extra $7 million of his own money to make the show even more cinematic!


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